What you need to know to buy Life Insurance

Geoff Cook - CFP, CHAIP

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Life Insurance Knowledge

Life Insurance is incredibly simple.

I like to think of life insurance as being similar to buying a car. There are many different types of vehicles out there... cars, trucks, vans, etc. Just like there are many different types of life insurance policies out there...

But at the end of the day they all serve the same purpose - A vehicle will get you from point A to point B, a life insurance policy will pay money when someone passes away.

Life Insurance is a tool used to accomplish a goal, just like a car is a tool used to accomplish a goal.

So with that being said there are two main points you need to understand in order to buy Life Insurance;

1. What products are available to me in the industry.

2. How do I figure out how much coverage I need.

Once we discover these points we can then decide which company to buy from.


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Infinite Financial is an independently owned and operated Financial Services company in Barrie, Ontario. We specialize in Life Insurance, Retirement Planning and Estate Planning.

Our Certified Financial Planners represent the major Banks, Investment, and Life Insurance companies in Canada. We pride ourselves in offering advice independent of any particular Life Insurance, Bank or Investment firm and based strictly on client’s needs.

Contact us today or stop by our office in Barrie to say Hello!



Infinite Financial places mutual fund transactions through Banwell Financial Inc. and Life Insurance transactions through Bridgeforce. To learn more about these relationships - click here

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